Lyric videos have come a long way in the last few years. They used to be thought of as little more than a video for karaoke, with the bouncing ball to show what word you're on. Today, a lyric video can be as creative and attentive as a fully produced music video. The flow of the lyrics can be an art form in itself, and the video, a view through the lens of the writer or a captivating energy left to the imagination of the viewer. A powerful marketing tool which can be used across multiple social media platforms, reaching countless potential fans, a lyric video should connect with your audience in a way that makes them want to watch it over and over. It won't take them long to start singing your newest single back to you!